Digital Operations HubOperations · Systems · Automation

An Online & Digital Business Manager for your day-to-day operations.

I take ownership of your projects, team coordination and follow-ups, so the business keeps moving without you pushing every task forward.

Book a strategy call See related work
What does an OBM or DBM do?

An Online Business Manager (OBM), also called a Digital Business Manager (DBM), is a remote operations lead who runs the day-to-day of an online business: projects, team, systems and follow-ups. A virtual assistant completes the tasks you assign. An OBM or DBM owns the outcome and manages the work, so the founder is no longer the person assigning and chasing every task.

What is included

What you get.

  1. Day-to-day operations managementI keep the back end of the business organized, on schedule and moving.
  2. Team coordination and follow-upsI follow up with team members, vendors and clients until each item is closed.
  3. A weekly operations reportWhat is done, what is late, and what needs your decision.
  4. A tracker where every task has an ownerBuilt in the tool you already use: ClickUp, Asana, Notion, Monday.com or Google Workspace.
  5. Client onboarding and CRM upkeepOnboarding checklists, pipeline hygiene, and meeting notes with action items.
  6. Platform and store operationsKajabi, Kartra, Shopify and Etsy back ends kept clean and running.
Who it is for

This is a fit if you are:

  • Coaches, consultants and course creators with a small team
  • Agencies and service businesses running several client projects at once
  • E-commerce owners buried in daily store admin
  • Founders who cannot take a week off without things stalling
Outcome

What changes for you:

  • You stop being the bottleneck for every decision
  • Deadlines are visible and met
  • Your team knows what to do and when
  • You get your time back for clients and growth
Tools
ClickUpAsanaNotionMonday.comGoogle WorkspaceSlackKajabiKartraShopifyDubsadoPlus many more
Related work

Projects like this one.

Kartra

Digital Business Manager: day-to-day operations in Kartra

An online business selling courses, memberships and workshops needed sales, email marketing and reporting run from one platform.

I ran the full back end: products and checkout, memberships, affiliates, email broadcasts and sequences, funnels, webinars, booking calendars, the help desk and campaign templates.

[object Object]One organized back end, and the data to make decisions.
Agentic workflow

Founder workflow automation across meetings, inbox & DMs

A founder’s decisions and requests were spread across meetings, email and business social DMs, making follow-through difficult to coordinate.

I built an agentic workflow that pulls actionable items from each channel, checks the business SOPs to identify the right owner, and adds each task to the tracker with a suggested deadline based on its context and priority.

ResultAction items are gathered in one tracker and routed to the team member responsible, with a proposed due date.
GoHighLevel

Coaching CRM & client onboarding in GoHighLevel

A growing coaching business needed a clear path from new inquiry through sales follow-up and client onboarding.

I organized the CRM pipeline, tags, email nurture and booking follow-ups, then connected each stage to the onboarding and offboarding steps the team needed to complete.

ResultLeads and clients have a visible stage, next action and consistent handoff into the program.
ClickUp · Kajabi

Cohort launch & live program operations

A course business was coordinating a cohort launch, weekly live sessions, contractors and member onboarding around fixed dates.

I built the launch plan in ClickUp with owners, dependencies and deadlines, and coordinated the member communications, session links, onboarding tasks and post-session follow-ups across the cohort timeline.

ResultThe team has one coordinated plan from prelaunch through live delivery and member onboarding.
Airtable · Slack

Client delivery operations for a boutique studio

A creative studio needed reliable client onboarding and clear handoffs across several active projects.

I structured the delivery workflow in Airtable, covering kickoff, asset collection, milestones, dependencies, client updates and quality checks, with clear handoffs for the studio team.

ResultEach project has an owner, current status and visible next step from kickoff through delivery.
Notion · Google Workspace

Weekly operations reporting & team accountability

A founder needed a dependable view of team priorities, overdue work, vendor deliverables and decisions requiring their input.

I created a weekly operating rhythm that brought the project tracker, meeting actions and vendor deadlines into a concise status report, with owners, blockers and decisions clearly called out.

ResultThe founder can review progress, resolve blockers and reset priorities from one clear weekly update.
How it works

The Digital Operations Framework.

01

Audit & Clarity

I review how your business runs and find exactly where it leaks time, money and energy.

02

Strategy & Structure

I design the systems and workflows your business needs for its next stage.

03

Implementation

I build, connect, automate and document everything.

04

Optimization & Monitoring

I refine, track and keep things running as you grow.

Questions

Online & Digital Business Management: common questions.

★★★★★
“She brings a strong level of organization, reliability, and attention to detail to everything she touches. Whether it’s managing administrative workflows, coordinating tasks, or supporting ongoing projects, she operates on a high level of accountability and follow-through.”
Client, Project Management, Organizing and ScalingVerified review on Upwork
What is the difference between an OBM/DBM and a virtual assistant?

A virtual assistant completes tasks you assign. An Online or Digital Business Manager owns the operational outcome: managing systems, projects and often the team, so you are not the person assigning and chasing every task. I started as an executive assistant, so I can do both, but OBM/DBM work means I take responsibility for keeping the operation moving.

How does a monthly OBM or DBM engagement work?

We start with a short call and an audit of how the business runs today. I then set up or tidy the tracker, agree priorities with you, and manage operations month to month with a weekly report. Engagements are hourly or a monthly retainer.

Do I need systems in place before hiring an OBM or DBM?

No. Building the systems is part of the work. Messy is a fine starting point.

Client reviews

What clients say, in their own words.

  • ★★★★★
    “Emmanuella has been a JOY to work with! She brings a calm, steady presence and consistently gets things done without needing a lot of direction or follow-up. There were multiple times where tasks were already completed before I even thought to check in.”
    Client, Business Operations Specialist contractVerified review on Upwork
  • ★★★★★
    “She brings a strong level of organization, reliability, and attention to detail to everything she touches. Whether it’s managing administrative workflows, coordinating tasks, or supporting ongoing projects, she operates on a high level of accountability and follow-through.”
    Client, Project Management, Organizing and ScalingVerified review on Upwork
  • ★★★★★
    “She was organized, communicative and very knowledgable about the industry as an OBM. She was a joy to talk to in our meetings and kept the project moving during times that I was busy or traveling.”
    Client, Online Business Manager contractVerified review on Upwork
  • ★★★★★
    “Ella understood the assignment and went above and beyond in relieving operational pressure on a project. She took initiative and was always on top of things, highly communicative, punctual and a pleasure to talk to.”
    Client, Communications and Organisation contractVerified review on Upwork
  • ★★★★★
    “Emmanuella was great to work with. She stayed on top of things and made sure deadlines were met, which kept the project moving forward. She was clear in her communication and handled any issues that came up pretty well.”
    Client, Project Manager for Digital Marketing and DevelopmentVerified review on Upwork
  • ★★★★★
    “She is very detailed and easy to work with. Her attention to detail and commitment made the entire process easy. I appreciated her clear communication and proactive approach to addressing every task.”
    Client, Business Support Specialist contractVerified review on Upwork
  • ★★★★★
    “Ella has been a valuable member of our team in every way! She is super responsive, very organized, and her attention to detail is the best I’ve seen. Her contributions have been unmeasurable to our team’s success!”
    Issa Perry, Senior Oracle Database AdministratorReview on LinkedIn Services
  • ★★★★★
    “Emmanuella is a very good project manager. She is resourceful and diligent in her work. Presentations were very creative and informative with the Wow factor. Flexible with time and adaptable to my schedules. Kudos to her!”
    Doris Okechukwu Mbadiwe, Founder and Legal & Business ConsultantReview on LinkedIn Services
  • ★★★★★
    “Emmanuella has been a great asset to my business and would recommend her and felt that she has a professional manner, high quality of work and great at getting things done on time.”
    Scarlett Vespa, Founder of The Highland WomanReview on LinkedIn Services

Quoted from my public profiles. Upwork reviews   LinkedIn reviews